Let's be brutally honest. Your clients and customers care more about themselves than they do about how many social media followers you have or what colour your logo is.
In a world of ad blockers and where hard sales aren't as effective, valuable inbound methods are required to generate and convert leads to ensure growth for your business.
That's why I help brands and businesses like yours to break down barriers with clients, demonstrate knowledge, build trust and generate results; all using the power of content.
Building trust is key to any relationship with your clients, customers or audience. Creating meaningful content tailored to them will make them feel valued and heard. They will come to trust you and, from that trust, become valued clients.
A first-class degree in Journalism. A childhood passion for writing. An insatiable appetite for compelling copy. That's me in a nutshell.
Since graduating from University in 2016, I've primarily worked in the leisure and property sectors, writing journalistic articles, reviews of attractions, COSWP manuals, and every sort of promotional material for property you can think of.
No matter the industry or topic, my passion for writing and communicating rather than hard-selling has always been a forefront component of my marketing style.
I'm incredibly lucky to have worked with a variety of companies and clients who have been equally as passionate
about revolutionising communications; harnessing the power of content to reach out to their target audiences. Content writing isn't just about consuming copious amounts of coffee and waiting for words to emerge on a page. It's about understanding your customers, reaching into their mindset and finding the appropriate tone to communicate with. Identify their problems and offer solutions in an easy-to-digest manner. That is what I stand for, and my promise to you as your copywriter.