ABODE PROPERTY MANAGEMENT
An east Manchester-based property management company with specialisation in systemised processes, and HMO management. Over the course of three and a half years, I developed a ground-up content strategy providing useful content to prospective investor leads, creating conversations with them and growing our Google ranking for the local HMO investment market. In addition, I worked on minor elements of re-branding, as well as providing the company a consistent tone of voice, social media content and graphics, and also worked on designing a new concept website to replace the current aging platform.
ARTICLE 4 FEATURE
Utilising SEO research and keywords, I created a blog post that ranks on page one of Google for the subject of Article 4 licensing in the HMO sector As one of the highest traffic pages on the site, this feature increased the number of leads approaching the business about the local knowledge and to enquire about management services.
GHOSTWRTTEN PROPERTY BLOGS
As part of a ground-up content strategy, I developed two brand new blog platforms branded and written in the tyle of two of the business owners. This involved researching and writing long-form features on investment strategies and tips, as well as information and news on the local property market.
In order to speak in the manner that the client of the business would wish to be communicated to, I adjusted the branding and tone of voice accordingly. Whilst still retaining the logo and identity of the business, I adapted a more executive feel in the branding through colour schemes and official communications. This included new vehicle livery, letting signage on properties, and more, whilst working with minimal budget.
NEW WEBSITE CONCEPT
As the website design of the website had not been updated since 2013, and fell short of competitor platforms in looks and functionality, I produced a concept design for developers to refer to when re-designing the platform. Click below to enlarge and scroll through images.