Dan Wright | DanWrig.ht

Hi there, pleased to meet you!

Stories are undeniably powerful. They allow us to understand each other. To learn and grow. To inspire or be inspired. They are instrumental in social, emotional and cognitive development.

Most importantly, they connect us. Whether with one another or with fictional worlds, creatures or people, connections create meaningful levels of trust that delivers experiences or service.

As humans, we are naturally hard-wired for stories.

Stories are equally as important for marketing.

In the uncertain world we find ourselves living in, stories are a powerful form of escapism. You can harness stories to brighten and inspire people, but also demonstrate experience and proficiency.

By telling a story and placing your prospective clients or audience at the heart of it, they can be taken on a journey to achieve the results and success they deserve, courtesy of you. They can help to build trust between you and your clients, and create lifelong advocates for your services.

Whether you are looking for a themed attraction narrative, to have a product brought to life through words or short/long form thought leadership pieces, I'd be delighted to help you capture the imagination and build trust with your audience.

I'm a huge fan of coffee, so if you'd ever like to discuss any work or projects you'd like to be brought to life, I'd be more than happy to chat about your needs over one!

Featured Work

Everyone has a story. Let's tell yours together.

Portfolio

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High Definition - MediaCity

Premium apartments in the creative hub of MediaCity.

High Definition - A social community.

High Definition is more than a place to live - it's a thriving social community.

With communal workspaces, resident lounges, a rooftop terrace and a resident's app, High Definition has an abundance of unique features to the area that make this more than a location to reside - it's a place to thrive.

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High Definition - First homes

In the current hard economic times, it's difficult to get a foot on the property ladder. MediaCity has always been considered as a desirable destination to live, but certainly an unattainable prospect.

Until now.

First Homes is a new scheme designed to help local first-time buyers and key workers onto the property ladder. Offering homes at a discount of 30 per cent compared to the market price.

The discounts will apply to the homes forever. Generations of new buyers and the local community will continue to benefit every time the property is sold.

In addition to the promotion of High Definition as a development, the promotion of First Homes, particularly on the selected units within this and other Latimer developments, was a crucial key marketing strategy.

The Cocoa Works, York

An award-winning marketing and PR campaign "Sweet Memories".

The Cocoa Works - History

Built by Joseph Rowntree, businessman, visionary and philanthropist, in the 1890s, The Cocoa Works has a remarkable past with community wellbeing at its heart. Today – creatively reinvented to accommodate 279 new homes – The Cocoa Works is becoming a thriving community once again.

The Cocoa Works - Sweet Memories

A campaign forged to evoke the true community feel that Joseph Rowntree proudly delivered at the heart of his factory.

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The Cocoa Works - Sweet Memories (2)

The Cocoa Works - Sweet Memories (3)

Entdecker Das Wundermuseum - NextGen Showcase

A fictional brief to deliver a concept for a new attraction and land in an Austrian theme park - from blue sky ideation to schematic design.

(Artwork by Elly Richards).

Entdecker Das Wundermuseum - A celebration of Austrian culture.

As Creative Director, I developed the initial brief and storytelling components for the attraction.

A 300-year old museum celebrating the rich culture, arts and heritage of Austria, Das Wundermuseum is both educational as a practical museum, but invites guests onto a story-driven journey through the museum halls.

Guests are invited to participate in an exclusive behind the scenes tour before the museum reopens publicly following an extensive refurbishment in time for its 300th anniversary.

(Artwork by Laura Wheatman)

Entdecker Das Wundermuseum - A story for all the family.

As part of the refurbishment, a prized amethyst from a gem mine in Maissau is on display in a new exhibit.

During the pre-show, guests encounter the park's fictional mascot, Otto the Otter, employed as a maintenance worker within the attraction. In an attempt to ensure the attraction is spotless for its re-opening, an inadvertent domino effect causes the gem to disappear into the halls of the museum. Will guests be able to find it and restore it back to its plinth in time for the museum to re-open?

(Artwork by Laura Wheatman)

Entdecker Das Wundermuseum - An adventure through the mythical.

Guests will leap aboard their very own floor polishing ride vehicle to navigate the halls of the museum in order to find the gem. Throughout their journey, they will pass through several exhibits including a musical tribute to Austrian composer Mozart, as well as an overgrown nature greenhouse - home to the mythical Austrian tatzelwurm.

(Artwork by Elly Richards).

Entdecker Das Wundermuseum - Multiple possibilities.

Mid-way through the attraction, guests will arrive in a central art gallery. The ride vehicles will pass through the Austrian paintings into their depicted scenes, including the Battle of Lissa (1886).

(Artwork by Elly Richards).

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Entdecker Das Wundermuseum - Multiple possibilities.

Entdecker Das Wundermuseum - A collaborative project.

No attraction would be possible without a dedicated technical team working to make our creative vision a reality. Click below to visit the technical detailing of this project, delivered by Technical Director Thomas Broch.

CAD layout by Matt Georgel.

Partners

I've worked with

Testimonials

Gary Abela
Gazabela Property Solutions
UK

It has been great working with Dan. He is an excellent communicator, and has provides a very high standard of work. I would definitely recommend his services to others.

Matt Ferguson
Storyland Studios
USA

Dan is not only a skill branding and marketing professional, but an all-round great guy. Our key marketing metrics, including impressions, engagements and qualified leads have continually climbed during his time with us.

Mark Ollerton
Polo Media
Canada

Great service, clear communication I would highly recommend Dan's services!

Emmanuel Logan
Brigham Clean
USA

Dan is a phenomenal writer and 10/10. It’s honestly refreshing to work with someone that I don’t have to rewrite the whole thing. He understood the vision, the concept and what I was looking for. If his schedule allows it will continue working with him over and over again. He's a really kind lad and he did a great job. Many thanks!