BUILDING TRUST WITH CONTENT.
COMPELLING COPY SELLS
As human beings, we love to tell stories. We become fascinated with feel-good situations, and enjoy daydreaming about the "what ifs". We use social media to connect and showcase our lives. We share our stories.
We also skip YouTube ads. We get up to pour a drink during the break in a TV show. We pay for streaming platforms where adverts aren't required.
Our DNA has become engrained to avoid the hard sell tactic. You could even argue that we have come to loathe it.
Another thing we as human beings have come to hate is people who like to talk about themselves. A lot. All the time.
When you are at an event or a social gathering, how quickly do you tune out from the person who spends the entire duration talking about themselves?
Be firm and realistic with yourself. Are you and your business guilty? Do you chase the hard sales approach, or boast about your achievements from the rooftops?
Stop to ask yourself; what do your clients care about most?
They care about their own interests as opposed to the achievements of your business. It doesn't matter how many awards you've won. They don't care about how much stock you sell. They don't care how many lives you've transformed. No matter how hard you may have convinced yourself otherwise. They care about what you can offer them, and the value of that service.
That is why compelling copy sells. You need to give your prospective clients something to resonate with. Something that feels human, and they can rely on. You need them to understand they can trust you.
Building trust is crucial to securing new business and separating yourself from the flock.
We all have stories to tell. We all have experiences to share. Harness the power of these stories and our deep-founded passion for human interest to your advantage.
Whilst your competition stands on the rooftops squawking about how great they are, you could be appealing directly to your client's best interests with carefully crafted content.
Whether you are an in established industry with thousands of competitors, or you are fighting on a niche battlefield for new business, fascinating written copy is a powerful weapon.
My passion and strengths lie in helping individuals like you. Businesses like yours.
I want to hear your story, and help to turn it into an immaculate dance on the page.
A captivating cocktail of reasons as to why your client should come to you for help rather than your competitors.
Don't settle for anything less. Together, we can prioritise what your clients want and spell it out in front of them. Build trust and generate the new business leads you deserve.
You are the author of your success, and I am the asset to help you write it.
- DAN WRIGHT
SOCIAL MEDIA POSTS & MANAGEMENT
PRODUCT LISTINGS & DESCRIPTIONS
BLOG POSTS AND ARTICLES
WEB DESIGN AND PAGE COPY
CLIENTS I'VE TOLD STORIES WITH
I'm proud to have worked with a number of clients on telling their story, and producing compelling copy that is interesting and resonates with their audiences. My clients come in all shapes and sizes from across the globe, ranging from up and down the United Kingdom, across the Atlantic to North America, and around the world in Singapore.
Your location is irrelevant. What matters is making sure your content is tailored to appeal to your clients.
Raffi Keklikian | Cray Cray Crate
"Great verbiage and compelling word usage"
Does this really matter?
How is this important to new clients?
Will this resonate with my target audience?